EPISODES
Click here to listen or subscribe on Apple or Spotify:
Ep 30 – Think Like a Brand, Not a Bank
Ep 30 – Think Like a Brand, Not a Bank In this episode, Chris Bates and Dan Novalis interview Allison Netzer and Liz High, authors of the book “Think Like a Brand, Not a Bank” – a must read for any banker. Your bank’s brand belongs to…
Ep 29 – The Value of Strategy
Ep 29 – The Value of Strategy To meet your goals, you must pause to plan. Marketing cannot be viewed as a side project but as an integral part of your strategy. Do you know what your customer journey looks like? What are the steps that lead from brand…
Ep 28 – Finding The Right Partnerships and Using Your Superpower
Choosing the right digital marketing agency for your bank can be a make or break decision – but can also be one of the best decisions you make. It’s tough for many banks to decide to bring in an external vendor, but often vendors bring expertise…