EPISODES
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Ep 09 – Planning, Positioning, and Offers – How to Avoid the Race to the Bottom
Creating effective ad campaigns comes down to more than just copy. Differentiating your ads and messaging to reach a target audience persona is key. It’s important to plan your products, strategically position offers and incentives, and also include…
Ep 08 – Narrowing Your Audience to Create Excited Customers
Too often, bank ad campaigns try to appeal to everyone. Or, even just a single generation like “Millennials” or “Gen Z”. But Millennials alone could be 26, or 41, with very different banking needs. By narrowing down your audience,…
Ep 07 – The Pulse of the Industry and Advocacy through Marketing with Gordon Fellows – President & CEO of the Mississippi Bankers Association (MBA)
A lot has changed in the banking industry over the past 15 years. Banks play a great role in supporting local communities, and they should be sharing what efforts they are taking to create positive change. It’s time to stop being humble, especially…