EPISODES
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Ep 114 – Can AI Find Your Bank
Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn’t in the answer — or worse, if a competitor is — that’s not a future problem.
Ep 113 – Finding The Whitespace
Every community bank knows they need to differentiate. But how? Most banks skip the hard part — figuring out what the market actually looks like from the customer's perspective — and jump straight to writing a tagline. The result? Messaging that sounds like every...
112 – Peter Ort – Marketing and Culture
You can't fake culture. You can put posters in the break room and bring in an ice cream truck on Fridays, but your employees and your customers will know the difference. Real culture is lived, not declared — and when it's real, it shows up in your marketing without...