EPISODES
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Ep 111 – AI Insights #2 – Where It Is Going
AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it. This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth.
Ep 110 – AI Insights #1 – What You Should Be Doing Today
AI can write your tagline in 5 seconds. Should it? Not in 5 seconds, because you'll sound like every other bank. AI gives you the average of the internet, and the average community bank's marketing is, well, average. Dan and Chris break down what bank marketers should...
Ep 109 – Go Niche or Go Home How Community Banks Win by Serving the Overlooked
Every bank has checking accounts and loans. Every bank says they care about relationships. So when your marketing sounds like every other bank's marketing, why would anyone switch? They won't. The way to stand out isn't to shout louder — it's to get specific. In this...