EPISODES

Last episode, we told you to go ask AI about your bank. If you did, you probably didn't love what you found. We gave you some actionable next steps, but we go much further into the "Now what?" this week. Most of the mass market AEO advice out there is written for...

Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn’t in the answer — or worse, if a competitor is — that’s not a future problem.

Every community bank knows they need to differentiate. But how? Most banks skip the hard part — figuring out what the market actually looks like from the customer's perspective — and jump straight to writing a tagline. The result? Messaging that sounds like every...