EPISODES
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Ep 122 – Patrick Dix – What’s Your T-shirt
If someone walked past wearing your bank’s tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there’s real value in distilling your brand down to it’s most memorable elements.
Ep 121 – When The Unexpected Happens
A tornado. A big event coming to town. A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, “How do we get the word out?” Most banks don’t have a plan for these moments.
Ep 120 – Marketing Department in 2030
What bank marketing looks like in 2030 — and what to build now.