EPISODES
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Ep 124 – Tammy O’Shea – Own Your Niche
Plenty of banks say they have a niche. “We do small business.” “We love our farmers.” Most of those aren’t niches — they’re brochure copy. A real niche is specific enough to build a program around, and the difference shows up in the results. This week on The Bank Marketing Show, we interviewed Tammy O’Shea, CMO of Fidelity Bank, a $1B bank headquartered in New Orleans, about their niche program, P.O.W.E.R., for woman-owned, for-profit businesses. We’re sharing a few key lessons here.
Ep 123 – Ann Barilleaux – Practical Social Media Strategy
At a community bank, your best social media content is already happening in your branches, your communities, and your customers’ businesses. You just have to go find it. Yet when planning social media content, most banks think “What am I going to post today?” instead of collecting stories from around the bank.
Ep 122 – Patrick Dix – What’s Your T-shirt
If someone walked past wearing your bank’s tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there’s real value in distilling your brand down to it’s most memorable elements.