EPISODES
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112 – Peter Ort – Marketing and Culture
You can't fake culture. You can put posters in the break room and bring in an ice cream truck on Fridays, but your employees and your customers will know the difference. Real culture is lived, not declared — and when it's real, it shows up in your marketing without...
Ep 111 – AI Insights #2 – Where It Is Going
AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it. This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth.
Ep 110 – AI Insights #1 – What You Should Be Doing Today
AI can write your tagline in 5 seconds. Should it? Not in 5 seconds, because you'll sound like every other bank. AI gives you the average of the internet, and the average community bank's marketing is, well, average. Dan and Chris break down what bank marketers should...