EPISODES
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Ep 121 – When The Unexpected Happens
A tornado. A big event coming to town. A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, “How do we get the word out?” Most banks don’t have a plan for these moments.
Ep 120 – Marketing Department in 2030
What bank marketing looks like in 2030 — and what to build now.
Ep 119 – Where Marketing Meets Main Street – Making Your Digital Experience as Good as Your Lobby
The in-person experience is the community bank superpower, but customers touch you digitally more than ten times for every branch visit. Dan and Chris pull together a lot of this year’s threads around one question: if someone only knew your bank from its digital presence, would they recognize it when they walked in?