EPISODES
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Ep 118 – Your Website Is a Brochure (And That’s the Problem)
We’ve looked at hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 – lead with products. “Here are our accounts.” “We’re a better option.” “Here are our rates.” They’re digital brochures — and they all say the same thing.
Ep 117 – Beyond The Hashtag
You’re doing the media part. But are you doing the social part?
Ep 116 – Marketing and Lending
At most community banks, marketing puts out ads and tries to pull people in the door. Lending makes calls, shakes hands at Chamber meetings, and occasionally asks marketing for a brochure. Both teams are trying to bring more business into the bank, but only coordinate...