EPISODES
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Ep 123 – Ann Barilleaux – Practical Social Media Strategy
At a community bank, your best social media content is already happening in your branches, your communities, and your customers’ businesses. You just have to go find it. Yet when planning social media content, most banks think “What am I going to post today?” instead of collecting stories from around the bank.
Ep 122 – Patrick Dix – What’s Your T-shirt
If someone walked past wearing your bank’s tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there’s real value in distilling your brand down to it’s most memorable elements.
Ep 121 – When The Unexpected Happens
A tornado. A big event coming to town. A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, “How do we get the word out?” Most banks don’t have a plan for these moments.