EPISODES
Click here to listen or subscribe on Apple or Spotify:
Ep 119 – Where Marketing Meets Main Street – Making Your Digital Experience as Good as Your Lobby
The in-person experience is the community bank superpower, but customers touch you digitally more than ten times for every branch visit. Dan and Chris pull together a lot of this year’s threads around one question: if someone only knew your bank from its digital presence, would they recognize it when they walked in?
Ep 118 – Your Website Is a Brochure (And That’s the Problem)
We’ve looked at hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 – lead with products. “Here are our accounts.” “We’re a better option.” “Here are our rates.” They’re digital brochures — and they all say the same thing.
Ep 117 – Beyond The Hashtag
You’re doing the media part. But are you doing the social part?