A tornado. A big event coming to town. A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, “How do we get the word out?” Most banks don’t have a plan for these moments.
In this episode, Dan and Chris walk through marketing’s role when the unexpected happens. Positive or negative, you need to think through the practical questions: who decides what to say, who approves it, where to say it, and what your response says about your brand. How you show up is one big way your bank builds trust, and saying nothing can destroy trust fast.
In this episode:
• What kind of plan you should have for unexpected events, and what belongs in it
• Matching the channel to the moment: what earns a red alert banner vs. a social post vs. a sign at the drive-up
• The campaigns you forgot were running: why your scheduled posts and digital ads need a look before anything goes out
• How one bank became its town’s news source after a tornado, and why staying silent might be the riskiest move of all
Resources:
• Want to talk through building your bank’s response plan? Reach out: [email protected]
• The Bank Marketing Show: www.bankmarketingshow.com
• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com