EPISODES

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Ep 46 – The Neuroscience of Messaging with Grant Gooding

Ep 46 – The Neuroscience of Messaging with Grant Gooding

Defaulting to “Trusted, Local” or “100+ Years in Business” in your bank’s messaging? Many banks think because it’s tried and true, or it’s meaningful to them, that it will also resonate with their customers and prospects. But you could…