EPISODES
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Ep 45 – Drill Into Your Marketing Plan – Goals, Audience, Message
You’re already making a strategic plan (hopefully!) – but you can make it work harder and better with more specificity. In this episode, we discuss the need for specificity when setting goals, defining a target audience, and developing a message…
Ep 44 – Differentiating Your Bank Through Team & Mission with Heidi Miget
Chris and Dan chat with Heidi Miget, SVP of Marketing for Midwest BankCentre, a nearly $2.7B community bank with 17 branches and 1 loan production office in the St. Louis region. We talk through how her bank has differentiated itself with a laser…
Ep 43 – Google Ads Done Wrong
In this episode, we dive into the importance of strategy in Google Ads and digital advertising for community banks. With our expertise and experience working with bank clients, we shares valuable insights on how to make digital advertising campaigns…