In this episode, Ann Barilleaux, Senior Vice President and Marketing Director at JD Bank, a $1.2 billion community bank with 22 branches across South and Central Louisiana, explains the process her bank follows to collect and curate stories from around the bank. With a team of three, she runs a social media operation that gets real engagement, and how you can build something similar at your bank, no matter the size.
In this episode:
• The question Ann asks instead of “What am I going to post today?”
• How JD Bank decides which social media platforms to focus on
• The TikTok post with their CEO that unlocked buy-in across the whole bank — and an unexpected payoff in employee engagement
• Turning one ribbon cutting into a dozen pieces of content, and how one simple event can turn into months of content
• Why leading with people instead of products is what actually makes posts travel
• A hashtag strategy that borrows reach from your state association instead of going it alone
About our guest:
Ann Barilleaux is Senior Vice President and Marketing Director at JD Bank, headquartered in Jennings, Louisiana, where she has led marketing for 10 years. She directs all of the bank’s marketing and creative efforts across 22 branches (with two more on the way) spanning Southwest and Central Louisiana — from industrial Lake Charles to Cajun French-speaking communities, each with marketing tailored to fit.
Resources:
• Connect with Ann Barilleaux
https://www.linkedin.com/in/ann-barilleaux-cfmp-mba-98587b3b/
• JD Bank: www.jdbank.com
• The Bank Marketing Show: www.bankmarketingshow.com
• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com
• Contact: [email protected]