Ep 12 – An Industry Leader’s Outlook On Current Trends
Community banks are, essentially, small businesses whose product is money. As the economy continues to change and digitize at an ever-faster pace, it’s even more important to market your products, even if that product is just money. In this episode,…
Ep 11 – Answers to Essential Questions Around Your Marketing Budget
If you’re only spending 1% – 5% of your marketing budget on your digital presence, it’s time you start increasing that. With more community and megabanks competing, and more potential customers turning to the internet and Google searches to…
Ep 10 – How to be Customer-Centric in Today’s Dynamic Marketplace
Ep 10 – How to Be Customer-Centric in Today’s Dynamic Marketplace with Jim Perry- Senior Strategist at Market Insights, Inc. To compete with big banks, community institutions need to lean on personal elements and specific niche communications in…