To compete with big banks, community institutions need to lean on personal elements and specific niche communications in order to set them apart. It starts with paying attention to your local market and what they want and what they’re passionate about.
In this episode, Dan Novalis, Chris Bates, and Jim Perry discuss the importance of maintaining that personal and human element. They discuss how to use digital technology to add a personal touch to your service, and how to shift your marketing from a transactional focus to a relationship focus.
- Importance of paying attention to your local market
- Keeping the personal touch
- What it takes to compete with big banks
- Focusing on one pain point
- Making banking more human
- Aligning marketing with customer values
- Niching vs. generalists
- And other topics…
Jim Perry is a Senior Strategist at Marketing Insights, Inc., a consulting firm specializing in the development of data-driven strategies that help community banks and credit unions grow. Jim has worked with organizations in both the profit and not-for-profit sectors and has helped community banks and credit unions through his affiliation with Market Insights and in his own private practice. He has extensive experience in organizational management, marketing, branding, communications, executive coaching, leadership development, and strategic planning.