A lot has changed in the banking industry over the past 15 years. Banks play a great role in supporting local communities, and they should be sharing what efforts they are taking to create positive change. It’s time to stop being humble, especially because marketing on social media is not for the humble.
In this episode, Dan Novalis, Chris Bates, and Gordon Fellows discuss the current state of the banking industry, advocacy through marketing, and how banks work together for the betterment of the industry. They also discuss bank messaging and the changing public perception of banks.
- Increasing costs in the industry
- The effect of the pandemic on the banking industry
- Changes in bank messaging
- Creating content to draw the right customers
- Trade associations and advocacy
- Working together for the betterment of the industry
- Storytelling in bank marketing
- The changing public perception of banks
- And other topics…
Gordon Fellows serves as President and CEO of the Mississippi Bankers Association (MBA), the state’s unified voice for the banking industry for over 130 years. He oversees all aspects of the association, including the MBA’s policy advocacy and Government Relations initiatives. In addition to leading the MBA’s advocacy efforts at the Mississippi State Capitol and working closely with the Mississippi Congressional Delegation, he also works with the national banking trade groups to support industry issues at the federal level.
Active in both state and federal industry affairs, Fellows currently serves on the American Bankers Association BankPac Committee and is a Federal Delegate Board Member for the Independent Community Bankers of America. At the state level, he serves on the Board of Directors of the Mississippi Business and Political Education Committee, more commonly known as BIPEC.
Fellows also leads the association’s various industry education and professional development programs. He serves in an administrative role and is a member of the faculty for the Mississippi School of Banking at the University of Mississippi and serves as Secretary of the MBA Education Foundation. Additionally, he currently serves as a trustee for the Graduate School of Banking at Louisiana State University.
Fellows joined the Association in 2012 after working in the furniture industry for six years. During his career in the furniture industry, Fellows was based in China on two separate occasions working for different companies. During his time abroad, he managed a broad global supply chain, developed strategic sourcing relationships, and oversaw quality control and product development initiatives.
A native of Tupelo, MS, he earned a Bachelor’s degree in international studies at the Croft Institute at the University of Mississippi in 2006. During his time at Ole Miss, Fellows was active in various aspects of student life. He was elected Associated Student Body President and was selected to the University of Mississippi Hall of Fame. Fellows is married to the former Sara Hart Rosenblatt and resides in Madison, MS.
- Business Best: Being recognized by the SBA as a key resource with the PPP.
- Favorite Book: Founding Brothers by Joseph Ellis
- Most Impactful Advice Received: Nobody who gave his best ever regretted it.
- Advice for Staff: Take credit for the work you do. Make sure you’re talking about it and getting credit for it.