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Ep 58 – Producing Content that Actually Engages with Hollie Brown
Content marketing is an oft-misunderstood thing – most banks just produce blog posts about financial topics, and sometimes collect them into a periodic newsletter. But are you really adding value to your customers with a blog post on “the…
LATEST EPISODES
Ep 15 – Insights From A Marketing Leader On True Community engagement
Establishing a distinctive brand online is imperative. It requires consistent and cohesive messaging across all channels to create a brand that stands apart from the competition. In this episode, Dan Novalis, Chris Bates, and Emily Mays discuss…
Ep 14 – The Must-Know Elements of Your Messaging
When people can open up an account or get a loan anywhere, why do they pick your bank? It comes down to your branding, tone, and the personality of your messaging. Even if you offer great service, if your branding doesn’t speak to them, they won’t…
Ep 13 – Create Content that Speaks to Your Target Audiences
Consistent content marketing is the best way to connect with and understand your target audience – rather than getting left behind with outdated customer relationships and practices. Community banks – even small institutions – can embrace…
ABOUT CHRIS & DAN
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Chris S. Bates
Chris is CEO of AgoraEversole Marketing Agency. Chris attended the University of Alabama, completing his B.A.in Psychology with a minor in Business Administration at Belhaven University in 1994. He was a nonprofit executive for 10 years, and then owned Mean Mallard, a 50-employee outdoor sporting goods retail operation for nearly a decade. In 2009, Chris focused his career experiences to guide other business operators through his marketing services agency, Agora Company. On January 1, 2020, the agency merged with The Eversole Group, bringing more than 30 years of bank marketing expertise into a combined new agency, AgoraEversole.
While his company has focused for 12 years on many industry verticals, banking and healthcare have become their primary service specialties. He and his team deliver goal-focused marketing through partnerships with their clients, providing services in marketing design/consulting, digital marketing (SEO, Digital Advertising, etc.), web design and social media management. They are currently partnering with over 150 financial institution and other clients across 15 states.
Chris and his wife, Stacy, live in Madison, MS near their young adult children and attend St. James Episcopal Church. Chris is an active outdoorsman, and serves in leadership roles on several nonprofit Boards of Directors including Harbor House and the Belhaven University School of Business Advisory Board.
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Dan Novalis
Dan is CEO of 2Novas, a marketing agency for community banks, based in St. Louis, Missouri. Dan earned his MBA in Marketing and Strategy from New York University’s Stern School of Business, and also holds a B.S. in Computer Science from Washington University in St. Louis. Prior to 2Novas, Dan worked for a variety of ad tech startups and global agencies as a marketing and technology strategist. His prior clients include Citibank, Morgan Stanley, Bankrate, Liberty Mutual, and more.
In 2018, Dan founded 2Novas with the idea of making the Fortune 100 consulting methodology available to community banks and other financial institutions. 2Novas focuses on data-driven marketing, and enabling smaller institutions to utilize marketing technology to better compete with fintechs and megabanks, who are steadily eating away at the traditional institutions’ market share.
Dan and his wife, Christine, live in Webster Groves, Missouri with their two dogs, two cats, and two sons (the 2 in 2Novas!), and are continually cleaning their home. When he can find the time, Dan is a powerlifter, drummer, and can grill a mean burger.
Our combined agency years
Marketing pros in US
Average marketer career years
Banks & Credit Unions in US
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