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Ep 23 – The best gold nuggets of 2022

Ep 23 – The best gold nuggets of 2022

To wrap up 2022, and celebrate the first year of the Bank Marketing Show, Chris and Dan re-visit the best bank marketing tidbits from the first 22 episodes.  They break it down into four main categories you won’t want to miss: real community…

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LATEST EPISODES

Ep 18 – Case Study: Social Media Engagement at a $2B Bank

Ep 18 – Case Study: Social Media Engagement at a $2B Bank

When you see smaller financial institutions that have more followers and significantly more engagement than yours, you may wonder what you’re doing wrong. But the reality is that organic reach has been declining in general, and especially on…

Ep 17 – Case Study: Increasing Loans at a $300M Bank

Ep 17 – Case Study: Increasing Loans at a $300M Bank

When your bank plans for your next marketing campaign well, there is a much greater chance of success. From knowing your budget and timeframe right from the start to being in touch with your target audience, it’s important to pre-plan your digital…

ABOUT CHRIS & DAN

Chris S. Bates

Chris is CEO of AgoraEversole Marketing Agency. Chris attended the University of Alabama, completing his B.A.in Psychology with a minor in Business Administration at Belhaven University in 1994. He was a nonprofit executive for 10 years, and then owned Mean Mallard, a 50-employee outdoor sporting goods retail operation for nearly a decade. In 2009, Chris focused his career experiences to guide other business operators through his marketing services agency, Agora Company.  On January 1, 2020, the agency merged with The Eversole Group, bringing more than 30 years of bank marketing expertise into a combined new agency, AgoraEversole.

While his company has focused for 12 years on many industry verticals, banking and healthcare have become their primary service specialties. He and his team deliver goal-focused marketing through partnerships with their clients, providing services in marketing design/consulting, digital marketing (SEO, Digital Advertising, etc.), web design and social media management. They are currently partnering with over 150 financial institution and other clients across 15 states.

Chris and his wife, Stacy, live in Madison, MS near their young adult children and attend St. James Episcopal Church.  Chris is an active outdoorsman, and serves in leadership roles on several nonprofit Boards of Directors including Harbor House and the Belhaven University School of Business Advisory Board.

Dan Novalis

Dan is CEO of 2Novas, a marketing agency for community banks, based in St. Louis, Missouri.  Dan earned his MBA in Marketing and Strategy from New York University’s Stern School of Business, and also holds a B.S. in Computer Science from Washington University in St. Louis.  Prior to 2Novas, Dan worked for a variety of ad tech startups and global agencies as a marketing and technology strategist.  His prior clients include Citibank, Morgan Stanley, Bankrate, Liberty Mutual, and more.

In 2018, Dan founded 2Novas with the idea of making the Fortune 100 consulting methodology available to community banks and other financial institutions.  2Novas focuses on data-driven marketing, and enabling smaller institutions to utilize marketing technology to better compete with fintechs and megabanks, who are steadily eating away at the traditional institutions’ market share.

Dan and his wife, Christine, live in Webster Groves, Missouri with their two dogs, two cats, and two sons (the 2 in 2Novas!), and are continually cleaning their home.  When he can find the time, Dan is a powerlifter, drummer, and can grill a mean burger.

Our combined agency years

Marketing pros in US

Average marketer career years

Banks & Credit Unions in US

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