BECOME A
BETTER MARKETER

Impact your success in today’s marketplace

Ep 69 – 5 Most Common Community Bank Goals

Ep 69 – 5 Most Common Community Bank Goals

It’s strategic planning season – time to start figuring out what your bank should do next year, and get your budget in order. In our work with banks and credit unions across the country, we’ve noticed some themes emerge in the form of common…

read more

LATEST EPISODES

Ep 68 – Working Smarter with the Resources You Have

Ep 68 – Working Smarter with the Resources You Have

Most bank marketing teams are cash-, personnel-, and time-strapped. In this episode, we break down ways to get more from what you already have – through strategic partnerships, networking, outsourcing, and tech. In this episode: …

Ep 67 – 5 Things You Should Be Doing With Email

Ep 67 – 5 Things You Should Be Doing With Email

Even though email has been around for decades, surprisingly, many banks are not utilizing the channel optimally (or at all!).  In this episode, Chris and Dan dive deep into email marketing for banks – everything from the mundane birthday email…

Ep 66 – How Targeted Marketing Gives You ROI [Replay Of Ep 26]

Ep 66 – How Targeted Marketing Gives You ROI [Replay Of Ep 26]

It’s a Bank Marketing Show Best-Ever Summer Replay! This week, we replay one of our most downloaded episodes ever – ‘How Targeted Marketing Gives You ROI’. Listen in on why targeted marketing matters and gives you returns, and what you should do about…

ABOUT CHRIS & DAN

Chris S. Bates

Chris is CEO of AgoraEversole Marketing Agency. Chris attended the University of Alabama, completing his B.A.in Psychology with a minor in Business Administration at Belhaven University in 1994. He was a nonprofit executive for 10 years, and then owned Mean Mallard, a 50-employee outdoor sporting goods retail operation for nearly a decade. In 2009, Chris focused his career experiences to guide other business operators through his marketing services agency, Agora Company.  On January 1, 2020, the agency merged with The Eversole Group, bringing more than 30 years of bank marketing expertise into a combined new agency, AgoraEversole.

While his company has focused for 12 years on many industry verticals, banking and healthcare have become their primary service specialties. He and his team deliver goal-focused marketing through partnerships with their clients, providing services in marketing design/consulting, digital marketing (SEO, Digital Advertising, etc.), web design and social media management. They are currently partnering with over 150 financial institution and other clients across 15 states.

Chris and his wife, Stacy, live in Madison, MS near their young adult children and attend St. James Episcopal Church.  Chris is an active outdoorsman, and serves in leadership roles on several nonprofit Boards of Directors including Harbor House and the Belhaven University School of Business Advisory Board.

Dan Novalis

Dan is CEO of 2Novas, a marketing agency for community banks, based in St. Louis, Missouri.  Dan earned his MBA in Marketing and Strategy from New York University’s Stern School of Business, and also holds a B.S. in Computer Science from Washington University in St. Louis.  Prior to 2Novas, Dan worked for a variety of ad tech startups and global agencies as a marketing and technology strategist.  His prior clients include Citibank, Morgan Stanley, Bankrate, Liberty Mutual, and more.

In 2018, Dan founded 2Novas with the idea of making the Fortune 100 consulting methodology available to community banks and other financial institutions.  2Novas focuses on data-driven marketing, and enabling smaller institutions to utilize marketing technology to better compete with fintechs and megabanks, who are steadily eating away at the traditional institutions’ market share.

Dan and his wife, Christine, live in Webster Groves, Missouri with their two dogs, two cats, and two sons (the 2 in 2Novas!), and are continually cleaning their home.  When he can find the time, Dan is a powerlifter, drummer, and can grill a mean burger.

Our combined agency years

Marketing pros in US

Average marketer career years

Banks & Credit Unions in US

Engage With Us

For resources, marketing planning, free guides and more, join the Bank Marketing Show Enews!

For presentation and workshop bookings, and for podcast advertising opportunities: