Connection – with your team, your bank, your customers, and your own self – is the key to great leadership and to creating a truly engaged team. It starts at the top. Your bank’s leadership needs to feel confident in and connected with the values,…
Ep 07 – The Pulse of the Industry and Advocacy through Marketing with Gordon Fellows – President & CEO of the Mississippi Bankers Association (MBA)
A lot has changed in the banking industry over the past 15 years. Banks play a great role in supporting local communities, and they should be sharing what efforts they are taking to create positive change. It’s time to stop being humble, especially…
Ep 06 – Weaving Your Values & Purpose Into Your Work with Chris Kellum – Author of Igniting Your Purpose There’s a big difference between having financial success and being impactful in the work that you do. Determining what will help bring you…
Ep 05 – Channel & Tactics Mix for Your Marketing The old marketing adage of “right time, right place, right message” still works today – but successful bank marketers know that lots of right times, right places, and right messages need to be…
ABOUT CHRIS & DAN
Chris S. Bates
Chris is CEO of AgoraEversole Marketing Agency. Chris attended the University of Alabama, completing his B.A.in Psychology with a minor in Business Administration at Belhaven University in 1994. He was a nonprofit executive for 10 years, and then owned Mean Mallard, a 50-employee outdoor sporting goods retail operation for nearly a decade. In 2009, Chris focused his career experiences to guide other business operators through his marketing services agency, Agora Company. On January 1, 2020, the agency merged with The Eversole Group, bringing more than 30 years of bank marketing expertise into a combined new agency, AgoraEversole.
While his company has focused for 12 years on many industry verticals, banking and healthcare have become their primary service specialties. He and his team deliver goal-focused marketing through partnerships with their clients, providing services in marketing design/consulting, digital marketing (SEO, Digital Advertising, etc.), web design and social media management. They are currently partnering with over 150 financial institution and other clients across 15 states.
Chris and his wife, Stacy, live in Madison, MS near their young adult children and attend St. James Episcopal Church. Chris is an active outdoorsman, and serves in leadership roles on several nonprofit Boards of Directors including Harbor House and the Belhaven University School of Business Advisory Board.
Dan is CEO of 2Novas, a marketing agency for community banks, based in St. Louis, Missouri. Dan earned his MBA in Marketing and Strategy from New York University’s Stern School of Business, and also holds a B.S. in Computer Science from Washington University in St. Louis. Prior to 2Novas, Dan worked for a variety of ad tech startups and global agencies as a marketing and technology strategist. His prior clients include Citibank, Morgan Stanley, Bankrate, Liberty Mutual, and more.
In 2018, Dan founded 2Novas with the idea of making the Fortune 100 consulting methodology available to community banks and other financial institutions. 2Novas focuses on data-driven marketing, and enabling smaller institutions to utilize marketing technology to better compete with fintechs and megabanks, who are steadily eating away at the traditional institutions’ market share.
Dan and his wife, Christine, live in Webster Groves, Missouri with their two dogs, two cats, and two sons (the 2 in 2Novas!), and are continually cleaning their home. When he can find the time, Dan is a powerlifter, drummer, and can grill a mean burger.
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