EPISODES
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Ep 75 – Personalized Banking – Driving Engagement in a Digital World
Chris and Dan continue the three-part series by exploring the impact of digital marketing on community banks. Building on the previous episode’s discussion on branding, they both dive into digital personalization, emphasizing the importance of…
Ep 74 – Building a Bank’s Brand That Lasts
In this episode of the Bank Marketing Show, hosts Chris and Dan embark on a deep dive into the critical aspects of brand strategy for banks. They explore the importance of distinguishing between brand and marketing strategies, emphasizing the need for…
Ep 73 – The Great Brand Refresh Tale of A Community Bank with Dave Peters and Marty Heger
It’s time to rebrand your community bank. Where do you start? Rebranding a community bank involves a simple four-step process: identifying the problem, taking time to plan, checking your resources, and then acting on your plan. First, it’s about…