EPISODES
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Ep 11 – Answers to Essential Questions Around Your Marketing Budget
If you’re only spending 1% – 5% of your marketing budget on your digital presence, it’s time you start increasing that. With more community and megabanks competing, and more potential customers turning to the internet and Google searches to…
Ep 10 – How to be Customer-Centric in Today’s Dynamic Marketplace
Ep 10 – How to Be Customer-Centric in Today’s Dynamic Marketplace with Jim Perry- Senior Strategist at Market Insights, Inc. To compete with big banks, community institutions need to lean on personal elements and specific niche communications in…
Ep 09 – Planning, Positioning, and Offers – How to Avoid the Race to the Bottom
Creating effective ad campaigns comes down to more than just copy. Differentiating your ads and messaging to reach a target audience persona is key. It’s important to plan your products, strategically position offers and incentives, and also include…