EPISODES
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Ep 14 – The Must-Know Elements of Your Messaging
When people can open up an account or get a loan anywhere, why do they pick your bank? It comes down to your branding, tone, and the personality of your messaging. Even if you offer great service, if your branding doesn’t speak to them, they won’t…
Ep 13 – Create Content that Speaks to Your Target Audiences
Consistent content marketing is the best way to connect with and understand your target audience – rather than getting left behind with outdated customer relationships and practices. Community banks – even small institutions – can embrace…
Ep 12 – An Industry Leader’s Outlook On Current Trends
Community banks are, essentially, small businesses whose product is money. As the economy continues to change and digitize at an ever-faster pace, it’s even more important to market your products, even if that product is just money. In this episode,…