Stop thinking about selling your product. Start thinking about how it benefits your customer. Data-driven campaigns are the future of marketing. By gathering data on your existing customers, large and small banks can use this information to create better-targeted advertising campaigns.
In this episode, Dan Novalis, Chris Bates, and Ria Iyengar discuss how data-driven, targeted marketing gives banks a better return on their investment. Benefit-driven marketing helps you map out which products make sense for your customers. Banks can start using the information they already have about their customers to create better, more engaged campaigns. Ria also recommends directly asking your customers what interests them about your bank and what products they want more information about.
What is your role and experience as a bank marketer? Connect with us on our website to share your bank marketing stories.
Topics Include:
- Why data-driven marketing is the future
- How segmented marketing can help drive your campaigns
- How to use data to acquire new customers
- How data lets you know your customers and their needs better
- How to start a data-driven marketing campaign
Ria Iyengar is Business Director at Cossette, a Toronto, Canada-based creative marketing and communications agency. She excels at leveraging the power of CRM to deliver highly efficient data-driven campaigns for her clients, including TD Bank. Ria says data has the power to transform customer relationships and better decision-making through optimized campaigns. She believes the future of marketing will be in personalized content driven by customer data. As a first-generation immigrant to Canada, a person of color and a member of the LGBTQ2+1 community, Ria has a unique perspective on how personalized and data-driven marketing can speak to all stakeholders and customers. Ria also speaks on the topic of DEI.
Resources Mentioned:
- Website: The Bank Marketing Show, bankmarketingshow.com
- LinkedIn: https://www.linkedin.com/in/riaiyengar/
- Email: [email protected]