Ep 19 – Challenge and Pain Point – Customer Attrition & Retention
Attrition is normal, but 20-30% of customer churn can be attributable directly to customer service issues, and other things within your control. Plus, in a post-Covid world where fintechs are proliferating, many financial institutions are seeing…
Ep 18 – Case Study: Social Media Engagement at a $2B Bank
When you see smaller financial institutions that have more followers and significantly more engagement than yours, you may wonder what you’re doing wrong. But the reality is that organic reach has been declining in general, and especially on…
Ep 17 – Case Study: Increasing Loans at a $300M Bank
When your bank plans for your next marketing campaign well, there is a much greater chance of success. From knowing your budget and timeframe right from the start to being in touch with your target audience, it’s important to pre-plan your digital…