EPISODES
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Ep 20 – Creating Brand Stories for Content That Matters with Ben Pankonin
Your customers don’t want to hear about your bank’s latest offers, they want to hear how it helped people in your community realize their dreams. This is the power of marketing; this is the power of storytelling. Banks need to create online…
Ep 19 – Challenge and Pain Point – Customer Attrition & Retention
Attrition is normal, but 20-30% of customer churn can be attributable directly to customer service issues, and other things within your control. Plus, in a post-Covid world where fintechs are proliferating, many financial institutions are seeing…
Ep 18 – Case Study: Social Media Engagement at a $2B Bank
When you see smaller financial institutions that have more followers and significantly more engagement than yours, you may wonder what you’re doing wrong. But the reality is that organic reach has been declining in general, and especially on…