EPISODES

There’s a lot of talk about an upcoming recession and how it will affect spending habits. It’s essential that financial institutions keep up their digital marketing to ensure brand awareness. In fact, a recent study showed that Americans are…

Stop thinking about selling your product. Start thinking about how it benefits your customer. Data-driven campaigns are the future of marketing. By gathering data on your existing customers, large and small banks can use this information to create…

Bank marketers find their way into the profession one way or another – but rarely does someone set out to become one.  Instead, most bank marketers have followed a winding path to get there, usually through another role within the bank. …