EPISODES
Click here to listen or subscribe on Apple or Spotify:
Ep 41 – Creating Stickier Customers
Marketing plays a vital role in attracting new customers, but equally important is the need to focus on retaining existing customers – after all, it’s cheaper and often easier! In this episode, Chris and Dan dive deep into the importance of…
Ep 40 – What is Work-Life Integration?
The concept of “work-life balance” has been around for years – but we think it’s time to reframe it and recognize that work and life are not separate, not something to keep in balance. Rather, the focus should be on integrating the two…
Ep 39 – The Importance of Brand Voice
A great brand voice has the same effect as a finely-tuned orchestra playing an unforgettable melody. For your bank, this means memorable differentiation from your competitors. Developing your brand voice involves determining the right tone,…