EPISODES
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Ep 26 – How Targeted Marketing Gives You ROI
Stop thinking about selling your product. Start thinking about how it benefits your customer. Data-driven campaigns are the future of marketing. By gathering data on your existing customers, large and small banks can use this information to create…
Ep 25 – The Role of a Marketer
Bank marketers find their way into the profession one way or another – but rarely does someone set out to become one. Instead, most bank marketers have followed a winding path to get there, usually through another role within the bank. …
Ep 24 – Hot Topics for 2023
As we wrap up 2022 and look forward to 2023, many banks and businesses are fearful of impending recession, rising rates, and more – and may be discussing pulling back budgets or operating more cautiously. Instead of backing away, this could be your…