EPISODES

Ep 37 – The Secret Sauce of Recruitment Job seekers’ attitudes have shifted dramatically over the last few years – forcing changes to the hiring process.  Applicants today have a different view of what they will and won’t accept in the…

Ep 36 – Avoiding Quick-Win Marketing  To differentiate your community bank from competitors, it’s important to identify your “special sauce” or unique strength that attracts your target audience. By concentrating on a couple of key areas and…

Do you have clearly defined goals for your bank marketing efforts? The only way you can determine if your marketing is performing – and adding bottom line to your bank – is if you are tracking your progress against goals. Digital ads won’t work…