EPISODES
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Ep 32 – How Banks and Small Businesses Connect Better with Derik Sutton
Ep 32 – How Banks And Small Businesses Can Connect Better with Derik Sutton – Chief Marketing Officer at Autobooks Marketing to small businesses comes down to relationships, proximity, and trust. Derik Sutton, Chief Marketing Officer for…
Ep 31 – The Role of Marketing in Crisis Communications
Ep 31 – The Role of Marketing in Crisis Communications As a cornerstone of the community, banks play an important role in times of crisis. In the wake of the March 2023 bank failures, community banks must build confidence in their strength, and…
Ep 30 – Think Like a Brand, Not a Bank
Ep 30 – Think Like a Brand, Not a Bank In this episode, Chris Bates and Dan Novalis interview Allison Netzer and Liz High, authors of the book “Think Like a Brand, Not a Bank” – a must read for any banker. Your bank’s brand belongs to…