EPISODES
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Ep 47 – Burnout to Success – Designs for Personal and Work Life
We’re taking a little step back from bank marketing in this episode to talk about a topic that can make us all more successful, professionally and personally: self-care. Chris and Dan get personal and share their own burnout stories, and how those…
Ep 46 – The Neuroscience of Messaging with Grant Gooding
Defaulting to “Trusted, Local” or “100+ Years in Business” in your bank’s messaging? Many banks think because it’s tried and true, or it’s meaningful to them, that it will also resonate with their customers and prospects. But you could…
Ep 45 – Drill Into Your Marketing Plan – Goals, Audience, Message
You’re already making a strategic plan (hopefully!) – but you can make it work harder and better with more specificity. In this episode, we discuss the need for specificity when setting goals, defining a target audience, and developing a message…