EPISODES
Click here to listen or subscribe on Apple or Spotify:
Ep 10 – How to be Customer-Centric in Today’s Dynamic Marketplace
Ep 10 – How to Be Customer-Centric in Today’s Dynamic Marketplace with Jim Perry- Senior Strategist at Market Insights, Inc. To compete with big banks, community institutions need to lean on personal elements and specific niche communications in…
Ep 09 – Planning, Positioning, and Offers – How to Avoid the Race to the Bottom
Creating effective ad campaigns comes down to more than just copy. Differentiating your ads and messaging to reach a target audience persona is key. It’s important to plan your products, strategically position offers and incentives, and also include…
Ep 08 – Narrowing Your Audience to Create Excited Customers
Too often, bank ad campaigns try to appeal to everyone. Or, even just a single generation like “Millennials” or “Gen Z”. But Millennials alone could be 26, or 41, with very different banking needs. By narrowing down your audience,…