EPISODES
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Ep 05 – Channel & Tactics Mix for Your Marketing
Ep 05 – Channel & Tactics Mix for Your Marketing The old marketing adage of “right time, right place, right message” still works today – but successful bank marketers know that lots of right times, right places, and right messages need to be…
Ep 04 – Community as your Marketing Superpower with Shannon Aker – Bank of Brookhaven President
It is essential for banks to keep up with advances in technology and to stay relevant. However, while younger customers may prefer online banking, many older customers prefer traditional banking. Financial institutions have to find the right balance…
Ep 03 – Bank Marketing with Adam Koishor – Marketing & Communications Executive
Bank marketing has changed over the years, largely due to advancements in technology. Standing out as a financial institution requires creating a brand story and implementing technology in your marketing plan. However, there are marketing differences…