Ep 17 – Case Study: Increasing Loans at a $300M Bank

by | Oct 3, 2022

Bank Marketing Show
Bank Marketing Show
Ep 17 - Case Study: Increasing Loans at a $300M Bank
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When your bank plans for your next marketing campaign well, there is a much greater chance of success. From knowing your budget and timeframe right from the start to being in touch with your target audience, it’s important to pre-plan your digital marketing campaign. Banks also need to understand that to make money, they need to spend money on marketing – and with more and more people using social media, a digital marketing campaign is essential.

In this episode, Dan Novalis and Chris Bates discuss the best practices for building a bank marketing campaign. They use a real-life case study of a bank that wanted to increase its scope of first-time home buyers. We also discuss why a marketing plan needs to be central to your business plans and campaigns, not an afterthought, and how to better convey your brand messaging, rather than generic statements any bank could use.

Topics Include:

  • Plan well in advance from a campaign standpoint
  • Strategic planning includes your timeframe, marketing budget, and brand message
  • Banks need to spend money to make money
  • Why marketing needs to form a central role in your business plan
  • Digital campaigns support offline marketing
  • How to better convey your brand messaging
  • What happens during a campaign planning process
  • Why your bank team needs to be ready to field customer calls from your digital marketing campaign
  • The role of social media in your marketing campaign
  • The potential results of a 2-month campaign
  • What kind of marketing budget smaller banks need

Resources mentioned: