EPISODES
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Ep 18 – Case Study: Social Media Engagement at a $2B Bank
When you see smaller financial institutions that have more followers and significantly more engagement than yours, you may wonder what you’re doing wrong. But the reality is that organic reach has been declining in general, and especially on…
Ep 17 – Case Study: Increasing Loans at a $300M Bank
When your bank plans for your next marketing campaign well, there is a much greater chance of success. From knowing your budget and timeframe right from the start to being in touch with your target audience, it’s important to pre-plan your digital…
Ep 16 – Tech Talk: The five fundamental marketing technologies your company needs
Your bank needs technology to grow and to serve your customers better. You can use technology to upgrade your systems and the way you communicate with your customers. We think every bank should have a tag management system on their website to help…