You can’t out-bank your competition, which is why focusing on building relationships is so essential. Social media creates an incredible opportunity to foster relationships online, especially when you post engaging content that’s authentic and personal. There’s a power of personal branding that community bankers can benefit from.
In this episode, Dan Novalis, Chris Bates, and Eric Cook discuss why bankers should care about building a personal brand. They also discuss the value of personal relationships as a banker, examples of engaging content you could post, and what The LinkedBanker community is all about.
- The value of personal relationships as a banker
- An introduction to The LinkedBanker community
- Why you should care about building your personal brand
- The difference between engaging personal content and TMI
- And other topics…
Eric Cook spent 15 years as a community banker before making the shift to a digital strategist in 2007. Eric is an award-winning agency owner with WSI Digital, author, speaker, educator, and most recently, founder of TheLinkedBanker.com – a mentoring and mastermind community focused on serving banking professionals build their personal brand online.
- Personal Best: Raising $17K for a neuroblastoma fundraiser
- Favorite Book: Millionaire Consulting by Alan Weiss, How to Win Friends and Influence People by Dale Carnegie
- Most Impactful Advice Received: Be genuine in everything you do.
- Advice for Staff: Just because a customer asks you for something specific doesn’t mean that’s what they need. Take the time to understand what they really need.