EPISODES
Click here to listen or subscribe on Apple or Spotify:
Ep 81 – Traits of a Successful Marketing Director
We’ve met a lot of bank and credit union marketing teams – and we’ve noticed some commonalities among those that see more success in their efforts. In this episode, we talk about the role of a marketing director (or VP, or manager, or any…
Ep 80 – Marketing in a Cookieless Future with Hollie Brown
Many community banks are missing out on valuable marketing opportunities. Statistics show that many community banks aren’t currently utilizing cookies, which used to put them at a disadvantage. However, with cookies being increasingly phased out,…
Ep 79 – How Much Should You Spend on Marketing
Regardless of your asset size and marketing bandwidth, budgeting is a challenge. Marketers never have as much as they would like, and those setting the budgets might see it as an expense (hint: it’s not! It’s an investment!). In this…