EPISODES
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Ep 80 – Marketing in a Cookieless Future with Hollie Brown
Many community banks are missing out on valuable marketing opportunities. Statistics show that many community banks aren’t currently utilizing cookies, which used to put them at a disadvantage. However, with cookies being increasingly phased out,…
Ep 79 – How Much Should You Spend on Marketing
Regardless of your asset size and marketing bandwidth, budgeting is a challenge. Marketers never have as much as they would like, and those setting the budgets might see it as an expense (hint: it’s not! It’s an investment!). In this…
Ep 78 – Good Marketing Starts With Culture
Chris and Dan discuss the critical importance of business culture in impacting and enhancing marketing efforts. They explore how a positive internal culture can translate into authentic and engaging marketing & content that connects with…