EPISODES
Click here to listen or subscribe on Apple or Spotify:
Ep 46 – The Neuroscience of Messaging with Grant Gooding
Defaulting to “Trusted, Local” or “100+ Years in Business” in your bank’s messaging? Many banks think because it’s tried and true, or it’s meaningful to them, that it will also resonate with their customers and prospects. But you could…
Ep 45 – Drill Into Your Marketing Plan – Goals, Audience, Message
You’re already making a strategic plan (hopefully!) – but you can make it work harder and better with more specificity. In this episode, we discuss the need for specificity when setting goals, defining a target audience, and developing a message…
Ep 44 – Differentiating Your Bank Through Team & Mission with Heidi Miget
Chris and Dan chat with Heidi Miget, SVP of Marketing for Midwest BankCentre, a nearly $2.7B community bank with 17 branches and 1 loan production office in the St. Louis region. We talk through how her bank has differentiated itself with a laser…