EPISODES
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Ep 79 – How Much Should You Spend on Marketing
Regardless of your asset size and marketing bandwidth, budgeting is a challenge. Marketers never have as much as they would like, and those setting the budgets might see it as an expense (hint: it’s not! It’s an investment!). In this…
Ep 78 – Good Marketing Starts With Culture
Chris and Dan discuss the critical importance of business culture in impacting and enhancing marketing efforts. They explore how a positive internal culture can translate into authentic and engaging marketing & content that connects with…
Ep 77 The Essentials and Benefits of Brand Messaging with Erin Fults
With over 5,000 community banks and credit unions in the US, your brand is the only thing that differentiates you in your community and online. “Brand messaging” is the collection of words, imagery, and stories that you use to explain the…