EPISODES
Click here to listen or subscribe on Apple or Spotify:
Ep 109 – Go Niche or Go Home How Community Banks Win by Serving the Overlooked
Every bank has checking accounts and loans. Every bank says they care about relationships. So when your marketing sounds like every other bank's marketing, why would anyone switch? They won't. The way to stand out isn't to shout louder — it's to get specific. In this...
Ep 108 – What Actually Works for a New Location
Opening a new branch is a huge investment — a new build can run into the millions. Most banks do the demographic research, study the traffic patterns, and pick the right spot. But then when it comes to actually marketing the thing? They show up with a grill in the...
Ep 107 – Bold with a Purpose – with Rich Jones of BankIn Minnesota
Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history. It’s time to be bold.