Ep 66 – How Targeted Marketing Gives You ROI [Replay Of Ep 26]
It’s a Bank Marketing Show Best-Ever Summer Replay! This week, we replay one of our most downloaded episodes ever – ‘How Targeted Marketing Gives You ROI’. Listen in on why targeted marketing matters and gives you returns, and what you should do about…
Ep 65 – The Importance of Brand Voice [Replay of Ep 39]
It’s a Bank Marketing Show Best-Ever Summer Replay! This week, we replay one of our most downloaded episodes ever – The Importance of Brand Voice. Listen in on why brand voice matters and what you should do about it in your bank. A great brand…
Ep 64 – Supercharging Financial Marketing Content with ChatGPT with Ben Udell
Generative AI, like ChatGPT, can be a helpful tool alongside what you already use at your community bank. But many banks don’t know where to start, or are worried about compliance issues from using it. Banks need to think about how they talk to AI,…