EPISODES
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Ep 04 – Community as your Marketing Superpower with Shannon Aker – Bank of Brookhaven President
It is essential for banks to keep up with advances in technology and to stay relevant. However, while younger customers may prefer online banking, many older customers prefer traditional banking. Financial institutions have to find the right balance…
Ep 03 – Bank Marketing with Adam Koishor – Marketing & Communications Executive
Bank marketing has changed over the years, largely due to advancements in technology. Standing out as a financial institution requires creating a brand story and implementing technology in your marketing plan. However, there are marketing differences…
Ep 02 – Strategic Planning
Having a strategic marketing plan is essential for any business, including the banking industry. The hardest thing to do when it comes to strategic planning is simply setting aside the time to actually do it. Granted, you may run into obstacles along…