EPISODES
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Ep 31 – The Role of Marketing in Crisis Communications
Ep 31 – The Role of Marketing in Crisis Communications As a cornerstone of the community, banks play an important role in times of crisis. In the wake of the March 2023 bank failures, community banks must build confidence in their strength, and…
Ep 30 – Think Like a Brand, Not a Bank
Ep 30 – Think Like a Brand, Not a Bank In this episode, Chris Bates and Dan Novalis interview Allison Netzer and Liz High, authors of the book “Think Like a Brand, Not a Bank” – a must read for any banker. Your bank’s brand belongs to…
Ep 29 – The Value of Strategy
Ep 29 – The Value of Strategy To meet your goals, you must pause to plan. Marketing cannot be viewed as a side project but as an integral part of your strategy. Do you know what your customer journey looks like? What are the steps that lead from brand…