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Turning Stories Into Strategy: Humanizing Your Brand
Think you need a massive ad budget to stand out? Think again. This episode is all about how community banks can turn everyday staff and customer stories into powerful, memorable marketing—while keeping spend to a minimum. If your team’s struggling with content ideas, this is your playbook.
In this episode, Chris and Dan cover:
- Why stories beat stock photos every time
- How to encourage employees to share small, real moments
- Turning everyday experiences into community trust
- Mixing personal + professional for maximum impact
- Campaign ideas that make your bank feel more human
- How to systematize story collection for social media gold
Links & Resources: Website: bankmarketingshow.com Newsletter: bankmarketingminute.com Contact: [email protected]