Ep 97 – Charles LeFevre – AI, Compliance, and the Marketer’s Dilemma
Compliance and marketing don’t have to be enemies, especially in the age of AI. In this episode, Charles LeFevre, Director of Compliance Operations at Kadince (and self-proclaimed “Taylor Swift of Compliance”), joins us to break down how these…
LATEST EPISODES
Ep 96 – Crucial Considerations for your 2026 Marketing Strategy
If your 2026 plan looks like 2025’s…you may not be adapting to all the technology- and user behavior-driven changes that have happened this year. In this episode, Chris and Dan chat about all these changes, and lay out a simple checklist to use as…
Ep 95 – AI Search – How to Stay Ahead of the Curve
Is SEO really dead—or is AI search just the new shiny object? In this episode, Chris and Dan break down the buzz around Generative Engine Optimization (GEO) and what it actually means for community banks. (spoiler: SEO isn’t going anywhere, but…
Ep 94 – Sharveen Kumar – How Banks Can Adopt AI While Adding To Their Personal Touch
There’s lots of hype in the marketplace about how AI is taking over – and while the promise is that AI can help personalize customer experiences at scale, community banks are worried that it will actually make customer service feel more generic…
ABOUT CHRIS & DAN
Chris S. Bates
Chris is CEO of AgoraEversole Marketing Agency. Chris attended the University of Alabama, completing his B.A.in Psychology with a minor in Business Administration at Belhaven University in 1994. He was a nonprofit executive for 10 years, and then owned Mean Mallard, a 50-employee outdoor sporting goods retail operation for nearly a decade. In 2009, Chris focused his career experiences to guide other business operators through his marketing services agency, Agora Company. On January 1, 2020, the agency merged with The Eversole Group, bringing more than 30 years of bank marketing expertise into a combined new agency, AgoraEversole.
While his company has focused for 12 years on many industry verticals, banking and healthcare have become their primary service specialties. He and his team deliver goal-focused marketing through partnerships with their clients, providing services in marketing design/consulting, digital marketing (SEO, Digital Advertising, etc.), web design and social media management. They are currently partnering with over 150 financial institution and other clients across 15 states.
Chris and his wife, Stacy, live in Madison, MS near their young adult children and attend St. James Episcopal Church. Chris is an active outdoorsman, and serves in leadership roles on several nonprofit Boards of Directors including Harbor House and the Belhaven University School of Business Advisory Board.
Dan Novalis
Dan is CEO of 2Novas, a marketing agency for community banks, based in St. Louis, Missouri. Dan earned his MBA in Marketing and Strategy from New York University’s Stern School of Business, and also holds a B.S. in Computer Science from Washington University in St. Louis. Prior to 2Novas, Dan worked for a variety of ad tech startups and global agencies as a marketing and technology strategist. His prior clients include Citibank, Morgan Stanley, Bankrate, Liberty Mutual, and more.
In 2018, Dan founded 2Novas with the idea of making the Fortune 100 consulting methodology available to community banks and other financial institutions. 2Novas focuses on data-driven marketing, and enabling smaller institutions to utilize marketing technology to better compete with fintechs and megabanks, who are steadily eating away at the traditional institutions’ market share.
Dan and his wife, Christine, live in Webster Groves, Missouri with their two dogs, two cats, and two sons (the 2 in 2Novas!), and are continually cleaning their home. When he can find the time, Dan is a powerlifter, drummer, and can grill a mean burger.
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