Even though email has been around for decades, surprisingly, many banks are not utilizing the channel optimally (or at all!). In this episode, Chris and Dan dive deep into email marketing for banks – everything from the mundane birthday email to data-driven onboarding and cross-selling campaigns.
If you’re a bank marketer or a professional in the financial industry, this episode is a must-listen, providing practical advice, valuable insights, and a friendly, personable approach to email marketing strategies that can enhance customer engagement and drive growth.
In this episode:
– Strategy: Tips for crafting compelling email campaigns that captivate and convert
– Boost Open Rates: Ensure your messages get the attention they deserve.
– Content Ideas for Bank Newsletters: ways to make newsletter creation less of a chore, get more mileage out of the content in between newsletters, and make the topics interesting and valuable
– Customer Onboarding: Learn how to create a seamless and engaging onboarding email series that sets the stage for long-term customer satisfaction and loyalty.
– Maximizing Cross-Selling Opportunities: Unleash the power of cross-selling through email and drive increased business outcomes for your bank.
Resources Mentioned:
– Go deeper on content: Hollie Brown Episode 58
– Bank Marketing Minute Newsletter: bankmarketingminute.com
– Website: The Bank Marketing Show: bankmarketingshow.com