In this episode, we sit down with Autumn Jose, AVP and Brand Marketing Coordinator of Civista Bank to talk about how she turned a simple idea into a thriving employee advocacy program—and what it takes to grow a brand from the inside out. Autumn shares how she created Civista’s “Social Stars” initiative to drive social media engagement for the brand, what worked (and didn’t), and how banks of any size can replicate it.
What we cover in this episode:
· Why traditional marketing no longer cuts it—and what’s replaced it
· The origin story of Civista Bank’s “Social Stars” program
· How to empower employees to become brand ambassadors on social media
· Tools and processes to keep compliance teams happy
· The surprising ROI and engagement metrics they’ve seen
· Tips for scaling employee advocacy across branch locations
This is a must-listen for anyone looking to grow their bank’s social media engagement.
Links & Resources:
Autumn’s LinkedIn: https://www.linkedin.com/in/autumnjose/
Favorite Book: Be Where Your Feet Are, by Scott O’Neil
https://www.amazon.com/Where-Your-Feet-Are-Principles/dp/1250769876
Website: bankmarketingshow.com
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Contact Chris and Dan: [email protected]