/
How do you grow your bank’s social media presence without relying on your bank’s own profiles?
Most banks don’t – but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors. You’ll learn why employee-led content consistently outperforms corporate posts—and how to turn your team into your most powerful marketing channel.
Here’s what we cover:
- – Why your employees’ social media reach outperforms bank official pages
- – Creating a culture of brand ambassadorship, not just marketing
- – Balancing compliance with creativity in employee posts
- – How to run a successful internal workshop to train social media ambassadors
- – The secret to making these programs sustainable over time
- – Why storytelling (not promotion) should be at the heart of your content
Links & Resources:
– Website: bankmarketingshow.com
– Sign up for our LinkedIn newsletter: bankmarketingminute.com
– Contact Chris and Dan: [email protected]