Chris and Dan continue the three-part series by exploring the impact of digital marketing on community banks. Building on the previous episode’s discussion on branding, they both dive into digital personalization, emphasizing the importance of creating tailored customer experiences and engaging through multiple digital channels.
This episode offers practical advice on segmentation, automation, the balance between digital strategies and human touch, and the significance of consistency and metrics in tracking success and optimizing marketing efforts. Filled with actionable insights and examples, this episode is a must-listen for any community bank looking to bolster its digital presence while maintaining its personalized service edge.
Topics Include:
- Diving into Digital Marketing
- Personalization in Digital Marketing
- Human Touch in Digital Marketing
- Segmentation and Micro-Segmentation
- Automation in Digital Marketing
- Consistency Across Channels
- Privacy Concerns in Digital Marketing
- Tracking Success and Metrics
Resources Mentioned:
- [email protected]
- Bank Marketing Minute Newsletter: bankmarketingminute.com
- Website: The Bank Marketing Show: bankmarketingshow.com