In this episode of the Bank Marketing Show, hosts Chris and Dan embark on a deep dive into the critical aspects of brand strategy for banks. They explore the importance of distinguishing between brand and marketing strategies, emphasizing the need for consistent brand presentation and leveraging customer stories to build trust. The discussion includes insights on maintaining ‘always-on’ awareness campaigns, utilizing visual elements to shape customer perceptions, and differentiating in a competitive market.
Chris and Dan also address the challenge of tracking brand success and the importance of commitment to long-term brand building. This episode is the first of a three-part series that will continue to explore vital topics for financial services marketing professionals.
Topics Include:
- Brand strategy framework
- Importance of consistency in branding
- Leveraging customer stories
- Always-on awareness campaigns
- Elements of brand shaping perception
- Differentiating your brand
- Tracking brand success
Resources Mentioned:
- [email protected]
- Bank Marketing Minute Newsletter: bankmarketingminute.com
- Website: The Bank Marketing Show: bankmarketingshow.com