Ep 59 – Using Video to Grow Brand Engagement

by | May 13, 2024

Bank Marketing Show
Ep 59 - Using Video to Grow Brand Engagement
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Storytelling is what engages customers and prospects in this busy, oversubscribed world. And when you sell the same stuff as every other financial institution, engagement is the way to win new customers and build loyalty.

And no digital medium is better at engagement than video. In this episode, we talk about the power of storytelling through video and how it can help you differentiate from your competitors and grow your social media audiences.

Pick up actionable tactics and examples that can guide you in incorporating video into your bank’s marketing efforts.

In this episode:

  • Statistics on the power of video marketing for brand engagement
  • Benefits of using video
  • Video methodologies for different purposes and budgets
  • Distribution channels, like YouTube and digital ads, where you can make the most out of your video investments

Resources Mentioned: