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Ep 29 – The Value of Strategy
To meet your goals, you must pause to plan. Marketing cannot be viewed as a side project but as an integral part of your strategy. Do you know what your customer journey looks like? What are the steps that lead from brand awareness to researching a solution to actually opening an account? Considering these factors will help you create a strategy that leads to success.
In this episode, Dan Novalis and Chris Bates host their first live-in-person podcast from a marketing agency conference in Denver, Colorado. They discuss how growth comes from having goals, a strategy, and a plan.
Topics Include:
– Why you should pause to plan
– Being deliberate with planning and checking in
– Mapping out the customer journey
– Identifying 2-3 things you can do to make a difference
– And other topics…
Resources Mentioned:
– Website: The Bank Marketing Show
– Email: [email protected]