Every community banker says some version of the same thing: “If we could just get them into the lobby, we’d win them over.” And they’re right — the in-person experience is the community bank superpower. But customers touch your bank digitally more than ten times for every one time they walk through the door. If your website reads like a rate sheet and your social feed is a bulletin board, they’ll never want to visit your lobby.
Dan and Chris pull together a lot of threads from this year — AI, competitive analysis, social, the website-as-brochure problem — around one question: if someone only knew your bank from its digital presence, would they recognize it when they walked in? Your best CSR wouldn’t hard-sell a mortgage customer on a checking account. Your digital channels and homepage shouldn’t either, they should connect with them as a human.
In this episode:
• A question every bank marketing team should ask about their digital presence
• A practical way to use AI to find the user experience gaps you’re too close to see
• How to use what your branch staff knows about greeting customers, to help shape your website
• The thing your bigger competitors can’t replicate, and how to make it the heart of your digital presence
Resources:
• Want to brainstorm your digital experience or hear best practices from other banks? Reach out: [email protected]
• The Bank Marketing Show: www.bankmarketingshow.com
• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com