Scroll through any community bank’s social feed. You’ll find rate posts, holiday closures, “we’re hiring,” and the occasional stock photo with a tagline. But one thing you usually won’t find is high post engagement, because there’s not much to engage with. Most banks do the media part of social media well, but need to focus more on the social part.
The banks getting real traction on social don’t post much about products. They post about people, community, and live events. This week, Dan and Chris talk through how to stop posting like a bank, and how to turn social media from a broadcast channel into actual conversations.
In this episode:
• How the social media algorithm works against you (and other banks)
• The litmus test: would a human actually stop scrolling for this?
• How to get real stories flowing from your branches back to the marketing team
• Why compliance doesn’t have to kill creativity — and a free FFIEC social media compliance overview you can request
• Giveaways, content buckets, and the 15-minutes-a-day approach to real engagement
Resources:
• Want the FFIEC social media compliance overview? Reach out: [email protected]
• The Bank Marketing Show: www.bankmarketingshow.com
• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com