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Ep 05 – Channel & Tactics Mix for Your Marketing The old marketing adage of “right time, right place, right message” still works today – but successful bank marketers know that lots of right times, right places, and right messages need to be running in parallel for the most effective marketing campaigns. In this episode, Dan Novalis and Chris Bates break down the importance of multi-channel marketing for bank marketers. They discuss the importance of balancing your digital and local presence, and the value of digital community engagement, digital advertising, and building trust with brand awareness.
Topics Include:
- Channel mix
- What channels are best for which audiences
- Having a local presence
- Digital community engagement
- Social media
- Websites & the 5-second rule
- Search engine optimization (SEO)
- Building a local presence
- Digital advertising
- Google Ads
- Impressions, conversions, & clicks
- Building trust with brand awareness
- Multi-touch opportunities
- And other topics…
Resources Mentioned:
- Website: The Bank Marketing Show