Ep 04 – Community as your Marketing Superpower with Shannon Aker – Bank of Brookhaven President

by | Apr 5, 2022

Bank Marketing Show Podcast
Bank Marketing Show Podcast
Ep 04 - Community as your Marketing Superpower with Shannon Aker - Bank of Brookhaven President
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It is essential for banks to keep up with advances in technology and to stay relevant. However, while younger customers may prefer online banking, many older customers prefer traditional banking. Financial institutions have to find the right balance between traditional marketing and digital marketing so that they can reach all segments of their audience. In this episode, Dan Novalis, Chris Bates, and Shannon Aker discuss the importance of investing in technology and balancing both traditional and digital marketing methods. Shannon Aker shares his expertise from 35 years in the banking industry with insight into how banking is a service industry, and putting a personal touch on service is what makes a bank stand out from the competition. Topics Include:

  • Community loans
  • PPP loans
  • Commercial lending
  • Newspaper & radio marketing
  • Balancing traditional & digital marketing
  • Targeting your audience
  • Providing a personal touch
  • Investing in technology
  • Community banking
  • Online banking
  • Protecting your customers
  • Megabanks
  • Banking is a service industry
  • And other topics…

Shannon Aker is the president of the Bank of Brookhaven in Brookhaven, MS, where he has worked for 21 of his 35 total years of banking experience. Shannon recently completed a term on the board of directors for the Mississippi Bankers Association. He has been involved in leading numerous community improvement organizations over the years.

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