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Chris and Dan discuss strategies for community banks to enhance their local marketing efforts. They emphasize the importance of connecting digital and brand initiatives with local engagement to build trust and visibility.
This episode provides a checklist for banks to leverage local strategies, use digital tools, and measure ROI effectively. Chris and Dan also discuss the benefits of outsourcing technical marketing tasks to focus more on community involvement while providing practical tips and best practices for amplifying local campaigns.
Topics Include:
- Importance of Local Community Involvement
- Building Trust and Visibility in Your Community
- Intentional Community Engagement Strategies
- Showcasing Community Involvement on Social Media
- Aligning Local Strategy with Overall Branding
- Using Digital Tools to Amplify Local Campaigns
- Learning from Other Banks’ Best Practices
- Measuring ROI from Community Engagement
Resources Mentioned:
- [email protected]
- Bank Marketing Minute Newsletter: bankmarketingminute.com
- Website: The Bank Marketing Show: bankmarketingshow.com