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		<title>Bank Marketing Show</title>
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		<description>The BANK MARKETING SHOW, the podcast that engages and informs you for success in today&#039;s marketplace.  It&#039;s the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders.  If you&#039;re wanting to impact your personal success and position your company as the best choice in your market, then you&#039;re in the right place!</description>
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		<copyright>2023</copyright>
		<itunes:subtitle>Be a better marketer &amp; impact your personal success!</itunes:subtitle>
		<itunes:author>Chris Bates &amp; Dan Novalis</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>The BANK MARKETING SHOW, the podcast that engages and informs you for success in today&#039;s marketplace.  It&#039;s the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders.  If you&#039;re wanting to impact your personal success and position your company as the best choice in your market, then you&#039;re in the right place!</itunes:summary>
		<itunes:owner>
			<itunes:name>Chris Bates</itunes:name>
			<itunes:email>chris@agoraeversole.com</itunes:email>
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		<googleplay:author><![CDATA[Chris Bates &amp; Dan Novalis]]></googleplay:author>
			<googleplay:email>chris@agoraeversole.com</googleplay:email>			<googleplay:description>The BANK MARKETING SHOW, the podcast that engages and informs you for success in today&#039;s marketplace.  It&#039;s the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders.  If you&#039;re wanting to impact your personal success and position your company as the best choice in your market, then you&#039;re in the right place!</googleplay:description>
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<item>
	<title>Ep 111 &#8211; AI Insights #2 &#8211; Where It Is Going</title>
	<link>https://bankmarketingshow.com/podcast/ep-111-ai-insights-2-where-it-is-going/</link>
	<pubDate>Fri, 01 May 2026 15:36:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
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	<description><![CDATA[AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it.  This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth.]]></description>
	<itunes:subtitle><![CDATA[AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it.  This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here]]></itunes:subtitle>
	<content:encoded><![CDATA[AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it.  This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth.]]></content:encoded>
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	<itunes:summary><![CDATA[AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it.  This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth.]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_111_thumbnail-scaled.png"></itunes:image>
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		<title>Ep 111 &#8211; AI Insights #2 &#8211; Where It Is Going</title>
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	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it.  This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth.]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 110 &#8211; AI Insights #1 &#8211; What You Should Be Doing Today</title>
	<link>https://bankmarketingshow.com/podcast/ep-110-ai-insights-1-what-you-should-be-doing-today/</link>
	<pubDate>Fri, 24 Apr 2026 21:43:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
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	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_110_thumbnail-scaled.png"></itunes:image>
	<image>
		<url>https://bankmarketingshow.com/wp-content/uploads/Episode_110_thumbnail-scaled.png</url>
		<title>Ep 110 &#8211; AI Insights #1 &#8211; What You Should Be Doing Today</title>
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	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_110_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 109 &#8211; Go Niche or Go Home How Community Banks Win by Serving the Overlooked</title>
	<link>https://bankmarketingshow.com/podcast/ep-109-go-niche-or-go-home-how-community-banks-win-by-serving-the-overlooked/</link>
	<pubDate>Mon, 13 Apr 2026 13:47:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
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	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 108 &#8211; What Actually Works for a New Location</title>
	<link>https://bankmarketingshow.com/podcast/ep-108-what-actually-works-for-a-new-location/</link>
	<pubDate>Thu, 26 Mar 2026 01:10:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
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	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
	<content:encoded><![CDATA[]]></content:encoded>
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	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_108_thumbnail-scaled.png"></itunes:image>
	<image>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_108_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 107 &#8211; Bold with a Purpose &#8211; with Rich Jones of BankIn Minnesota</title>
	<link>https://bankmarketingshow.com/podcast/ep-107-bold-with-a-purpose-with-rich-jones-of-bankin-minnesota/</link>
	<pubDate>Wed, 11 Mar 2026 15:06:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">6f63a80d-fc8c-444c-8c2f-965957aed0ac</guid>
	<description><![CDATA[Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history.  It’s time to be bold.]]></description>
	<itunes:subtitle><![CDATA[Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the t]]></itunes:subtitle>
	<content:encoded><![CDATA[Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history.  It’s time to be bold.]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_107_-_Rich_Jones-_CEO_BankIn_Minnesota_Processes_as_a_growth-mindset_banking_association.mp3" length="79534510" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history.  It’s time to be bold.]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_107_thumbnail-20260316-s8kl02y7ca-scaled.png"></itunes:image>
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		<url>https://bankmarketingshow.com/wp-content/uploads/Episode_107_thumbnail-20260316-s8kl02y7ca-scaled.png</url>
		<title>Ep 107 &#8211; Bold with a Purpose &#8211; with Rich Jones of BankIn Minnesota</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history.  It’s time to be bold.]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_107_thumbnail-20260316-s8kl02y7ca-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 106 &#8211; The We-Tried-That Problem</title>
	<link>https://bankmarketingshow.com/podcast/ep-106-the-we-tried-that-problem/</link>
	<pubDate>Mon, 02 Mar 2026 14:33:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">98f0b2a7-37b8-4252-a344-9b11e74670e1</guid>
	<description><![CDATA[We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country.  Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.]]></description>
	<itunes:subtitle><![CDATA[We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country.  Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only ]]></itunes:subtitle>
	<content:encoded><![CDATA[We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country.  Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_106_-_The_We-Tried-That_Problem.mp3" length="61904286" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country.  Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_106_thumbnail-scaled.png"></itunes:image>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country.  Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_106_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 105 &#8211; Amber Murphy &#8211; The Case for Industry Specialization in Bank Marketing</title>
	<link>https://bankmarketingshow.com/podcast/ep-105-amber-murphy-the-case-for-industry-specialization-in-bank-marketing/</link>
	<pubDate>Mon, 16 Feb 2026 14:31:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">ea32d49c-c579-467c-a583-3348b97d713c</guid>
	<description><![CDATA[Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and driving massive growth.  Check it out!]]></description>
	<itunes:subtitle><![CDATA[Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and ]]></itunes:subtitle>
	<content:encoded><![CDATA[Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and driving massive growth.  Check it out!]]></content:encoded>
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	<itunes:summary><![CDATA[Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and driving massive growth.  Check it out!]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_105_thumbnail-scaled.png"></itunes:image>
	<image>
		<url>https://bankmarketingshow.com/wp-content/uploads/Episode_105_thumbnail-scaled.png</url>
		<title>Ep 105 &#8211; Amber Murphy &#8211; The Case for Industry Specialization in Bank Marketing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and driving massive growth.  Check it out!]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_105_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 104 &#8211; Candie Simmons &#8211; Passion, Purpose &#038; Communication in Community Banking</title>
	<link>https://bankmarketingshow.com/podcast/ep-104-candie-simmons-passion-purpose-communication-in-community-banking/</link>
	<pubDate>Mon, 02 Feb 2026 14:39:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">0cd471b2-5a9b-4cc7-82e9-f76b2b2fcb09</guid>
	<description><![CDATA[]]></description>
	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
	<content:encoded><![CDATA[]]></content:encoded>
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	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_104_thumbnail_small.png"></itunes:image>
	<image>
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		<title>Ep 104 &#8211; Candie Simmons &#8211; Passion, Purpose &#038; Communication in Community Banking</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_104_thumbnail_small.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 103 &#8211; Building the Next Generation of Community Banks with Rebeca Romero Rainey &#8211; CEO of ICBA</title>
	<link>https://bankmarketingshow.com/podcast/ep-103-building-the-next-generation-of-community-banks-with-rebeca-romero-rainey-ceo-of-icba/</link>
	<pubDate>Mon, 19 Jan 2026 16:10:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">9f8b036b-2d26-4c07-ab3c-540287c1b1ef</guid>
	<description><![CDATA[What's next for community banking from one of the industry's top leaders!]]></description>
	<itunes:subtitle><![CDATA[Whats next for community banking from one of the industrys top leaders!]]></itunes:subtitle>
	<content:encoded><![CDATA[What's next for community banking from one of the industry's top leaders!]]></content:encoded>
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	<itunes:summary><![CDATA[What's next for community banking from one of the industry's top leaders!]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_103_thumbnail-scaled.png"></itunes:image>
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		<title>Ep 103 &#8211; Building the Next Generation of Community Banks with Rebeca Romero Rainey &#8211; CEO of ICBA</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
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	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[What's next for community banking from one of the industry's top leaders!]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_103_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 102 &#8211; IT for Today&#8217;s Community Banks &#8211; Scott Stevens</title>
	<link>https://bankmarketingshow.com/podcast/ep-102-it-for-todays-community-banks-scott-stevens/</link>
	<pubDate>Mon, 05 Jan 2026 14:28:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
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	<description><![CDATA[Cybersecurity, AI, and IT modernization aren't just "IT problems" anymore — they directly impact how banks market, grow, and protect their brands.  In this episode of The Bank Marketing Show, Chris and Dan sit down with Scott Stevens, Chief Information Security Officer at Integrity Technology Solutions, to break down what community should actually be thinking about when it comes to cloud infrastructure, AI usage, and cybersecurity.]]></description>
	<itunes:subtitle><![CDATA[Cybersecurity, AI, and IT modernization arent just IT problems anymore — they directly impact how banks market, grow, and protect their brands.  In this episode of The Bank Marketing Show, Chris and Dan sit down with Scott Stevens, Chief Information Secu]]></itunes:subtitle>
	<content:encoded><![CDATA[Cybersecurity, AI, and IT modernization aren't just "IT problems" anymore — they directly impact how banks market, grow, and protect their brands.  In this episode of The Bank Marketing Show, Chris and Dan sit down with Scott Stevens, Chief Information Security Officer at Integrity Technology Solutions, to break down what community should actually be thinking about when it comes to cloud infrastructure, AI usage, and cybersecurity.]]></content:encoded>
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	<itunes:summary><![CDATA[Cybersecurity, AI, and IT modernization aren't just "IT problems" anymore — they directly impact how banks market, grow, and protect their brands.  In this episode of The Bank Marketing Show, Chris and Dan sit down with Scott Stevens, Chief Information Security Officer at Integrity Technology Solutions, to break down what community should actually be thinking about when it comes to cloud infrastructure, AI usage, and cybersecurity.]]></itunes:summary>
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		<title>Ep 102 &#8211; IT for Today&#8217;s Community Banks &#8211; Scott Stevens</title>
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	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[Cybersecurity, AI, and IT modernization aren't just "IT problems" anymore — they directly impact how banks market, grow, and protect their brands.  In this episode of The Bank Marketing Show, Chris and Dan sit down with Scott Stevens, Chief Information Security Officer at Integrity Technology Solutions, to break down what community should actually be thinking about when it comes to cloud infrastructure, AI usage, and cybersecurity.]]></googleplay:description>
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