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		<title>Bank Marketing Show</title>
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		<description>The BANK MARKETING SHOW, the podcast that engages and informs you for success in today&#039;s marketplace.  It&#039;s the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders.  If you&#039;re wanting to impact your personal success and position your company as the best choice in your market, then you&#039;re in the right place!</description>
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		<language>en-us</language>
		<copyright>2023</copyright>
		<itunes:subtitle>Be a better marketer &amp; impact your personal success!</itunes:subtitle>
		<itunes:author>Chris Bates &amp; Dan Novalis</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>The BANK MARKETING SHOW, the podcast that engages and informs you for success in today&#039;s marketplace.  It&#039;s the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders.  If you&#039;re wanting to impact your personal success and position your company as the best choice in your market, then you&#039;re in the right place!</itunes:summary>
		<itunes:owner>
			<itunes:name>Chris Bates</itunes:name>
			<itunes:email>chris@agoraeversole.com</itunes:email>
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		<itunes:category text="Business">
			<itunes:category text="Marketing"></itunes:category>
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		<googleplay:author><![CDATA[Chris Bates &amp; Dan Novalis]]></googleplay:author>
			<googleplay:email>chris@agoraeversole.com</googleplay:email>			<googleplay:description>The BANK MARKETING SHOW, the podcast that engages and informs you for success in today&#039;s marketplace.  It&#039;s the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders.  If you&#039;re wanting to impact your personal success and position your company as the best choice in your market, then you&#039;re in the right place!</googleplay:description>
			<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>Ep 122 &#8211; Patrick Dix &#8211; What&#8217;s Your T-shirt</title>
	<link>https://bankmarketingshow.com/podcast/ep-122-patrick-dix-whats-your-t-shirt/</link>
	<pubDate>Fri, 02 Oct 2026 03:38:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
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	<description><![CDATA[If someone walked past wearing your bank’s tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there’s real value in distilling your brand down to it’s most memorable elements.]]></description>
	<itunes:subtitle><![CDATA[If someone walked past wearing your bank’s tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there’s real value in distilling your brand down to it’s most memorable elements.]]></itunes:subtitle>
	<content:encoded><![CDATA[If someone walked past wearing your bank’s tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there’s real value in distilling your brand down to it’s most memorable elements.]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_122_-_Patrick_Dix_-_Whats_Your_T-shirt.mp3" length="68211671" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[If someone walked past wearing your bank’s tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there’s real value in distilling your brand down to it’s most memorable elements.]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_122_thumbnail-scaled.png"></itunes:image>
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		<ssp:title>Ep 122 &#8211; Patrick Dix &#8211; What&#8217;s Your T-shirt</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[If someone walked past wearing your bank’s tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there’s real value in distilling your brand down to it’s most memorable elements.]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_122_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 121 &#8211; When The Unexpected Happens</title>
	<link>https://bankmarketingshow.com/podcast/ep-121-when-the-unexpected-happens/</link>
	<pubDate>Thu, 24 Sep 2026 19:26:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">b7c6d3f1-85a6-416e-9240-a59e255bae2d</guid>
	<description><![CDATA[A tornado. A big event coming to town.  A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, “How do we get the word out?” Most banks don’t have a plan for these moments.]]></description>
	<itunes:subtitle><![CDATA[A tornado. A big event coming to town.  A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, “How do we get the word out?” Most banks don’t have a plan for these moments.]]></itunes:subtitle>
	<content:encoded><![CDATA[A tornado. A big event coming to town.  A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, “How do we get the word out?” Most banks don’t have a plan for these moments.]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_121_-_When_The_Unexpected_Happens.mp3" length="46714327" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A tornado. A big event coming to town.  A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, “How do we get the word out?” Most banks don’t have a plan for these moments.]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_121_thumbnail-scaled.png"></itunes:image>
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		<ssp:title>Ep 121 &#8211; When The Unexpected Happens</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[A tornado. A big event coming to town.  A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, “How do we get the word out?” Most banks don’t have a plan for these moments.]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_121_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 120 &#8211; Marketing Department in 2030</title>
	<link>https://bankmarketingshow.com/podcast/ep-120-marketing-department-in-2030/</link>
	<pubDate>Wed, 09 Sep 2026 17:51:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">922e9b8f-f09d-4faa-89e4-0537e1ee401b</guid>
	<description><![CDATA[What bank marketing looks like in 2030 — and what to build now.]]></description>
	<itunes:subtitle><![CDATA[What bank marketing looks like in 2030 — and what to build now.]]></itunes:subtitle>
	<content:encoded><![CDATA[What bank marketing looks like in 2030 — and what to build now.]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_120_-_Marketing_Department_in_2030.mp3" length="55291733" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What bank marketing looks like in 2030 — and what to build now.]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_120_thumbnail-scaled.png"></itunes:image>
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		<ssp:url>https://bankmarketingshow.com/wp-content/uploads/Episode_120_thumbnail-scaled.png</ssp:url>
		<ssp:title>Ep 120 &#8211; Marketing Department in 2030</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[What bank marketing looks like in 2030 — and what to build now.]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_120_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 119 &#8211; Where Marketing Meets Main Street – Making Your Digital Experience as Good as Your Lobby</title>
	<link>https://bankmarketingshow.com/podcast/ep-119-where-marketing-meets-main-street-making-your-digital-experience-as-good-as-your-lobby/</link>
	<pubDate>Mon, 31 Aug 2026 13:49:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">da672380-cfcc-4224-b0a6-53e8200aec28</guid>
	<description><![CDATA[The in-person experience is the community bank superpower, but customers touch you digitally more than ten times for every branch visit. Dan and Chris pull together a lot of this year's threads around one question: if someone only knew your bank from its digital presence, would they recognize it when they walked in? ]]></description>
	<itunes:subtitle><![CDATA[The in-person experience is the community bank superpower, but customers touch you digitally more than ten times for every branch visit. Dan and Chris pull together a lot of this years threads around one question: if someone only knew your bank from its ]]></itunes:subtitle>
	<content:encoded><![CDATA[The in-person experience is the community bank superpower, but customers touch you digitally more than ten times for every branch visit. Dan and Chris pull together a lot of this year's threads around one question: if someone only knew your bank from its digital presence, would they recognize it when they walked in? ]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_119_-_Where_Marketing_Meets_Main_Street__Making_Your_Digital_Experience_as_Good_as_Your_Lobby.mp3" length="54961634" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The in-person experience is the community bank superpower, but customers touch you digitally more than ten times for every branch visit. Dan and Chris pull together a lot of this year's threads around one question: if someone only knew your bank from its digital presence, would they recognize it when they walked in?]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_119_thumbnail-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://bankmarketingshow.com/wp-content/uploads/Episode_119_thumbnail-scaled.png</ssp:url>
		<ssp:title>Ep 119 &#8211; Where Marketing Meets Main Street – Making Your Digital Experience as Good as Your Lobby</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[The in-person experience is the community bank superpower, but customers touch you digitally more than ten times for every branch visit. Dan and Chris pull together a lot of this year's threads around one question: if someone only knew your bank from its digital presence, would they recognize it when they walked in?]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_119_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 118 &#8211; Your Website Is a Brochure (And That&#8217;s the Problem)</title>
	<link>https://bankmarketingshow.com/podcast/ep-118-your-website-is-a-brochure-and-thats-the-problem/</link>
	<pubDate>Mon, 17 Aug 2026 13:34:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">8f020f79-fc5c-4b5f-ba09-11012b75b00c</guid>
	<description><![CDATA[We’ve looked at hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 - lead with products. “Here are our accounts.” “We’re a better option.” “Here are our rates.” They’re digital brochures — and they all say the same thing.]]></description>
	<itunes:subtitle><![CDATA[We’ve looked at hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 - lead with products. “Here are our accounts.” “We’re a better option.” “Here are our rates.” They’re digital brochures — and they all say the same thing]]></itunes:subtitle>
	<content:encoded><![CDATA[We’ve looked at hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 - lead with products. “Here are our accounts.” “We’re a better option.” “Here are our rates.” They’re digital brochures — and they all say the same thing.]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_118_-_Website_is_a_brochure.mp3" length="47969908" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[We’ve looked at hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 - lead with products. “Here are our accounts.” “We’re a better option.” “Here are our rates.” They’re digital brochures — and they all say the same thing.]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_118_thumbnail-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://bankmarketingshow.com/wp-content/uploads/Episode_118_thumbnail-scaled.png</ssp:url>
		<ssp:title>Ep 118 &#8211; Your Website Is a Brochure (And That&#8217;s the Problem)</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[We’ve looked at hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 - lead with products. “Here are our accounts.” “We’re a better option.” “Here are our rates.” They’re digital brochures — and they all say the same thing.]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_118_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 117 &#8211; Beyond The Hashtag</title>
	<link>https://bankmarketingshow.com/podcast/ep-117-beyond-the-hashtag/</link>
	<pubDate>Fri, 31 Jul 2026 22:51:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">776f267c-fc4b-45cf-be44-98e12ace1f9c</guid>
	<description><![CDATA[You're doing the media part. But are you doing the social part?]]></description>
	<itunes:subtitle><![CDATA[Youre doing the media part. But are you doing the social part?]]></itunes:subtitle>
	<content:encoded><![CDATA[You're doing the media part. But are you doing the social part?]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_117_-_Beyond_The_Hashtag.mp3" length="54055522" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[You're doing the media part. But are you doing the social part?]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_117_thumbnail-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://bankmarketingshow.com/wp-content/uploads/Episode_117_thumbnail-scaled.png</ssp:url>
		<ssp:title>Ep 117 &#8211; Beyond The Hashtag</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[You're doing the media part. But are you doing the social part?]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_117_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 116 &#8211; Marketing and Lending</title>
	<link>https://bankmarketingshow.com/podcast/ep-116-marketing-and-lending/</link>
	<pubDate>Mon, 20 Jul 2026 14:18:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">a54d7ac6-2257-42a0-b482-ef33ee3ef56c</guid>
	<description><![CDATA[]]></description>
	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
	<content:encoded><![CDATA[]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_116_-_Marketing_and_Lending.mp3" length="37548519" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_116_thumbnail-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://bankmarketingshow.com/wp-content/uploads/Episode_116_thumbnail-scaled.png</ssp:url>
		<ssp:title>Ep 116 &#8211; Marketing and Lending</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_116_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 115 &#8211; DIY AEO</title>
	<link>https://bankmarketingshow.com/podcast/ep-115-diy-aeo/</link>
	<pubDate>Mon, 06 Jul 2026 14:08:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">ee2280fe-b86e-4623-897b-d819a073dc43</guid>
	<description><![CDATA[]]></description>
	<itunes:subtitle><![CDATA[]]></itunes:subtitle>
	<content:encoded><![CDATA[]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_115_-_DIY_AEO.mp3" length="52984021" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_115_thumbnail-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://bankmarketingshow.com/wp-content/uploads/Episode_115_thumbnail-scaled.png</ssp:url>
		<ssp:title>Ep 115 &#8211; DIY AEO</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[]]></googleplay:description>
	<googleplay:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_115_thumbnail-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 114 &#8211; Can AI Find Your Bank</title>
	<link>https://bankmarketingshow.com/podcast/ep-114-can-ai-find-your-bank/</link>
	<pubDate>Mon, 22 Jun 2026 13:43:00 +0000</pubDate>
	<dc:creator><![CDATA[Chris Bates & Dan Novalis]]></dc:creator>
	<guid isPermaLink="false">5bcc7731-6c7b-4b40-8a47-676382027d93</guid>
	<description><![CDATA[Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn’t in the answer — or worse, if a competitor is — that’s not a future problem. ]]></description>
	<itunes:subtitle><![CDATA[Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn’t in the answer — or worse, if a competitor is — that’s not a future problem.]]></itunes:subtitle>
	<content:encoded><![CDATA[Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn’t in the answer — or worse, if a competitor is — that’s not a future problem. ]]></content:encoded>
	<enclosure url="https://traffic.libsyn.com/secure/04da1040-085f-40ef-ac62-e433248c6bdc/Ep_114_-_Can_AI_Find_Your_Bank.mp3" length="49433795" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn’t in the answer — or worse, if a competitor is — that’s not a future problem.]]></itunes:summary>
	<itunes:image href="https://bankmarketingshow.com/wp-content/uploads/Episode_114_thumbnail-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://bankmarketingshow.com/wp-content/uploads/Episode_114_thumbnail-scaled.png</ssp:url>
		<ssp:title>Ep 114 &#8211; Can AI Find Your Bank</ssp:title>
	</ssp:image>
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	<itunes:author><![CDATA[Chris Bates & Dan Novalis]]></itunes:author>	<googleplay:description><![CDATA[Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn’t in the answer — or worse, if a competitor is — that’s not a future problem.]]></googleplay:description>
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